In 1987, the visionary founder of Cuplé, Toñi Pastor, had a dream: to open a shoe store that carried a Spanish name, in contrast to the predominant trend of using Italian and English names in Spain at that time.

Inspired by her close relationship with her grandmother and her admiration for the legendary actress Sara Montiel and her film "El Último Cuplé", Toñi began to become interested in the word "cuplé". This word, similar to the copla but with a spicy touch, powerfully caught his attention.

Toñi discovered a fascinating and valuable historical legacy: the cupletistas were the pioneers in singing in public in Spain and challenged the social conventions of their time. They were bold women who dared to smoke and show their ankles, breaking barriers and being true transgressors of their time.

Inspired by the strength and courage of these women, Toñi decided that her shoe store would bear the name "Cuplé" as a tribute to these visionaries of the past who challenged the social norms of their time, and to transmit their bold and revolutionary spirit to through unique and avant-garde fashion designs. With this name, the fashion brand became a tribute to the empowerment and authenticity of cupletistas, and symbolized a fusion of tradition and avant-garde in the world of fashion.

Over the years, Cuplé has maintained its essence and commitment to the history that bears its name. The brand has flourished in the fashion industry, offering unique and elegant designs that pay tribute to the essence of the cupletistas and their legacy of bravery and originality.